What is Elevate?
Elevate is a free digital training program for tourism professionals. It offers practical, tutor-led online courses to easily and effectively improve your digital skills.
Elevate is for you if you are linked to the tourism sector
The Elevate Program is aimed at people related to the tourism sector who want to improve their digital skills and strengthen their professional development or employability.
You can participate if you are a professional from an SME, self-employed, owner of tourist accommodation, employee of the public sector linked to tourism, person who has worked in the sector, or if you have training or studies related to the tourism field, including students and interns.
If your professional or academic background is linked to tourism, Elevate is for you.
What are you going to achieve?
Use useful digital tools in your daily work.
Improve your online visibility and communication.
Feeling safer using technology.
Learn to manage tasks more quickly and safely.
Improve your employability in tourism.
Apply what you've learned from day one.
How does it work?
100% online, at your own pace.
100% free.
150 hours of training.
26/02/2026 – 14/05/2026
AI applied to the experience and management of the tourist customer
Personalize your relationship with your tourist clients and take your business to the next level. Learn how to apply artificial intelligence to improve customer management, optimize personalized service, and efficiently boost customer loyalty by offering unique experiences.
What will you learn in this course?
Applying artificial intelligence tools and techniques in tourist customer management to offer more personalized, efficient and customer loyalty-oriented service.
Syllabus:
26/02/2026 – 14/05/2026
Smart marketing for tourism: strategies with AI and automation
Boost results in tourism: create impactful campaigns, automate tasks, generate content with AI, and optimize your smart digital marketing to attract more customers to your business.
What will you learn in this course?
Syllabus:
26/02/2026 – 14/05/2026
Smart Sustainability: Digital Tools and Artificial Intelligence for Sustainable Management in the Tourism Sector
Manage tourism in a more sustainable and intelligent way. Learn to apply digital tools and AI to drive sustainability and innovation.
What will you learn in this course?
Integrating innovation, artificial intelligence, and sustainability into tourism management to drive digital transformation and responsible development of destinations and businesses.
Syllabus:
26/02/2026 – 14/05/2026
Smart Pricing: Revenue Management with Digital Tools
Optimize pricing and maximize revenue. Learn to apply digital Revenue Management strategies and tools to set smart rates, improve profitability, and support decision-making in tourism management.
What will you learn in this course?
Apply digital Revenue Management tools and strategies to set smart prices, optimize profitability, and improve decision-making in tourism management.
Syllabus:
26/02/2026 – 14/05/2026
Social Media Strategies and Tourism Branding
Develop a strong and attractive tourism brand on social media: create engaging content and connect with your audience to enhance the image and reputation of your destination or business.
What will you learn in this course?
Plan, create and manage social media communication strategies that boost the visibility, reputation and emotional connection of brands and tourist destinations.
Syllabus:
26/02/2026 – 14/05/2026
Digital ecotourism: digital promotion of sustainable rural destinations
Learn how to promote sustainable rural destinations through digital strategies: improve online visibility and attract responsible tourism committed to rural destinations.
What will you learn in this course?
Design and implement digital strategies for the promotion and management of sustainable rural destinations, integrating communication, geolocation and online collaboration tools.
Syllabus:
26/02/2026 – 14/05/2026
Tourism influencer: master multimedia tools to attract customers
Boost your personal brand in the tourism sector. Learn to create engaging multimedia content that inspires, informs, and connects with travelers. Master digital tools and strengthen your online presence.
What will you learn in this course?
Develop communication and technical skills to create and disseminate multimedia content that inspires, informs and attracts the tourist public, strengthening digital identity and professional reputation.
Syllabus:
26/02/2026 – 14/05/2026
Digital Skills for Tourism Sector Professionals
In an increasingly digital world, mastering basic tools is key to providing quality service, communicating effectively, and protecting your information. This course is designed for tourism professionals who want to take their first steps in the digital environment and gain autonomy in their daily work.
What will you learn in this course?
Syllabus:
26/02/2026 – 14/05/2026
Digital sales strategies: customer experience and automation
Enhance your customers' experience and boost your sales. Learn to design digital Customer Experience and automation strategies, optimizing every interaction to build customer loyalty and create lasting relationships that drive growth.
What will you learn in this course?
Design and implement digital strategies for customer service, loyalty and sales focused on the tourist customer, optimizing each stage of their experience through technological tools and personalized communication.
Syllabus:
26/02/2026 – 14/05/2026
Design and Marketing of Innovative Tourism Products
Create and market innovative tourism products: design unique experiences for your customers and apply digital strategies to increase their value and reach.
What will you learn in this course?
Apply digital strategies and tools for the design, development and promotion of innovative tourism products that improve the customer experience and the competitiveness of the destination.
Syllabus:
26/02/2026 – 14/05/2026
Smart financial management for tourism: Excel, digital tools and AI applications
Make smarter, more efficient financial decisions. Learn to manage and analyze your tourism business's financial information using Excel, digital tools, and artificial intelligence applications.
What will you learn in this course?
Adopt digital tools for communication, document management and task coordination that allow for improved efficiency, collaboration and work organization in tourism teams.
05/03/2026 – 21/05/2026
Safe Tourism: Cybersecurity and Data Protection
Protect information and build trust with your customers. Learn how to implement cybersecurity and data protection measures, ensuring the safe and responsible use of digital information in the tourism sector, strengthening your business's reputation and providing reassurance to your clients.
What will you learn in this course?
Implement cybersecurity and personal data protection measures that guarantee responsible, legal and secure use of digital information in the tourism sector.
Syllabus:
05/03/2026 – 21/05/2026
Technological Trends Applied to Tourism: Practical Cases in Smart Tourist Destinations
Boost innovation in your tourist destination.
Learn about emerging technologies applied to tourism through practical cases to improve competitiveness.
What will you learn in this course?
Identify and understand the potential of emerging and disruptive technologies in tourism to drive innovation, competitiveness and sustainability for businesses and destinations.
Syllabus:
05/03/2026 – 21/05/2026
Digital Processes for Sustainable Purchasing and Procurement in Tourism
Optimize purchasing and suppliers sustainably. Learn how to digitize purchasing and procurement processes to improve efficiency, reduce costs, and promote sustainable practices in tourism businesses and organizations.
05/03/2026 – 21/05/2026
Cloud-based tools and productivity enhancement tools for tourism businesses
Optimize the daily management of your tourism business with cloud-based tools: organize information, improve productivity, and work collaboratively from anywhere.
What will you learn in this course?
Adopt digital tools for communication, document management and task coordination that allow for improved efficiency, collaboration and work organization in tourism teams.
Syllabus:
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