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Elevate

Elevate

Prepare for the era ofdigital tourism

What is Elevate?

Elevate is a free digital training program for tourism professionals. It offers practical, tutor-led online courses to easily and effectively improve your digital skills.

Elevate is for you if you are:

Tourism professional who wants to update their skills.

Self-employed person who needs to improve the digital management of their business.

Young person with training linked to the tourism sector and/or in internship, who seeks to strengthen their digital profile.

Access the free courses

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What are you going to achieve?

Use useful digital tools in your daily work.

Improve your online visibility and communication.

Feeling safer using technology.

Learn to manage tasks more quickly and safely.

Improve your employability in tourism.

Apply what you've learned from day one.

How does it work?

100% online, at your own pace.

100% free.

150 hours of training.

Available courses

12/02/2026 – 29/04/2026

Business Intelligence: making data-driven decisions (Big Data)

Make better decisions with data. Learn to analyze tourism information with Business Intelligence and Big Data tools to transform data.

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What will you learn in this course?

Apply data analysis techniques and business intelligence tools to convert tourism information into useful knowledge that supports strategic and operational decision-making.

Syllabus:

Unit 1. Sources and ecosystem of tourism data
Unit 2. Collection, processing and quality of information
Unit 3. Tools for analyzing and visualizing tourism data
Unit 4. Key indicators for analyzing tourist behavior
Unit 5. Data-driven decisions: from analysis to action

reserve your place

12/02/2026 – 29/04/2026

Artificial intelligence solutions: improving the tourism experience and management

Integrate artificial intelligence into your tourism management.
Learn how to apply Artificial Intelligence solutions to automate processes, improve decision-making, and offer more personalized tourism experiences to your customers.

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What will you learn in this course?

Incorporate artificial intelligence tools and solutions into tourism management to automate processes, improve decision-making, and offer more personalized customer experiences.

Syllabus:

Unit 1. Artificial intelligence and its impact on tourism
Unit 2. Chatbots and virtual assistants for tourist services
Unit 3. Personalizing experiences with AI
Unit 4. No-code tools and task automation
Unit 5. Ethics and good practices in the use of AI

reserve your place

19/02/2026 – 07/05/2026

Tourism influencer: master multimedia tools to attract customers

Boost your personal brand in the tourism sector. Learn to create engaging multimedia content that inspires, informs, and connects with travelers. Master digital tools and strengthen your online presence.

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What will you learn in this course?

Develop communication and technical skills to create and disseminate multimedia content that inspires, informs and attracts the tourist public, strengthening digital identity and professional reputation.

Syllabus:

Unit 1. New professional profiles in tourism communication
Unit 2. Digital Communication and Audiovisual Narrative
Unit 3. Creating multimedia content: photo, video and streaming
Unit 4. Personal branding strategies and social media management
Unit 5. Ethics, authenticity and responsible destination promotion

reserve your place

19/02/2026 – 07/05/2026

Digital sales strategies: customer experience and automation

Enhance your customers' experience and boost your sales. Learn to design digital Customer Experience and automation strategies, optimizing every interaction to build customer loyalty and create lasting relationships that drive growth.

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What will you learn in this course?

Design and implement digital strategies for customer service, loyalty and sales focused on the tourist customer, optimizing each stage of their experience through technological tools and personalized communication.

Syllabus:

Unit 1. The digital customer experience in current tourism
Unit 2. Customer Journey Map
Unit 3. Omnichannel customer service strategies and responsible automation
Unit 4. Personalization and loyalty with data and artificial intelligence
Unit 5. Measuring and Continuously Improving Customer Experience

reserve your place

19/02/2026 – 07/05/2026

Safe Tourism: Cybersecurity and Data Protection

Protect information and build trust with your customers. Learn how to implement cybersecurity and data protection measures, ensuring the safe and responsible use of digital information in the tourism sector, strengthening your business's reputation and providing reassurance to your clients.

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What will you learn in this course?

Implement cybersecurity and personal data protection measures that guarantee responsible, legal and secure use of digital information in the tourism sector.

Syllabus:

Unit 1. Main digital threats in the tourism sector
Unit 2. Protecting Passwords, Devices, and Access
Unit 3. Fraud Prevention and Social Engineering
Unit 4. GDPR Compliance and Responsible Data Management
Unit 5. Cybersecurity culture in the tourism company

reserve your place

19/02/2026 – 07/05/2026

Technological Trends Applied to Tourism: Practical Cases in Smart Tourist Destinations

Boost innovation in your tourist destination.
Learn about emerging technologies applied to tourism through practical cases to improve competitiveness.

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What will you learn in this course?

Identify and understand the potential of emerging and disruptive technologies in tourism to drive innovation, competitiveness and sustainability for businesses and destinations.

Syllabus:

Unit 1. Virtual, augmented and mixed reality in tourism
Unit 2. Internet of Things (IoT) and Smart Connectivity
Unit 3. Blockchain and traceability in tourism
Unit 4. Open Innovation and Digital Collaboration
Unit 5. Cases of technological disruption in the tourism sector

reserve your place

19/02/2026 – 07/05/2026

Digital tools for tourism professionals: first steps

En un mundo cada vez más digital, dominar las herramientas básicas es clave para ofrecer un servicio de calidad, comunicarte con eficacia y proteger tu información. Este curso está diseñado para profesionales del turismo que quieren dar sus primeros pasos en el entorno digital y ganar autonomía en su trabajo diario.