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Elevate

Elevate

Prepare for the era ofdigital tourism

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What is Elevate?

Elevate is a free digital training program for tourism professionals. It offers practical, tutor-led online courses to easily and effectively improve your digital skills.

Elevate is for you if you are linked to the tourism sector

The Elevate Program is aimed at people related to the tourism sector who want to improve their digital skills and strengthen their professional development or employability.

You can participate if you are a professional from an SME, self-employed, owner of tourist accommodation, employee of the public sector linked to tourism, person who has worked in the sector, or if you have training or studies related to the tourism field, including students and interns.

If your professional or academic background is linked to tourism, Elevate is for you.

Access the free courses

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What are you going to achieve?

Use useful digital tools in your daily work.

Improve your online visibility and communication.

Feeling safer using technology.

Learn to manage tasks more quickly and safely.

Improve your employability in tourism.

Apply what you've learned from day one.

How does it work?

100% online, at your own pace.

100% free.

150 hours of training.

Available courses

26/02/2026 – 14/05/2026

AI applied to the experience and management of the tourist customer

Personalize your relationship with your tourist clients and take your business to the next level. Learn how to apply artificial intelligence to improve customer management, optimize personalized service, and efficiently boost customer loyalty by offering unique experiences.

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What will you learn in this course?

Applying artificial intelligence tools and techniques in tourist customer management to offer more personalized, efficient and customer loyalty-oriented service.

Syllabus:

Unit 1. The digital customer and the new tourist experience
Unit 2. Intelligent CRM and Customer Service Automation
Unit 3. AI for the personalization of tourism services
Unit 4. Analysis of customer behavior and satisfaction
Unit 5. Digital service culture and continuous improvement

reserve your place

26/02/2026 – 14/05/2026

Smart marketing for tourism: strategies with AI and automation

Boost results in tourism: create impactful campaigns, automate tasks, generate content with AI, and optimize your smart digital marketing to attract more customers to your business.

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What will you learn in this course?

Create digital marketing campaigns aimed at attracting more customers.
Automate tasks to save time and improve results
Generate content quickly and efficiently using AI tools.
Measure and optimize your marketing actions to improve your impact.

Syllabus:

Unit 1. Introduction to artificial intelligence applied to tourism marketing
Unit 2. Campaign automation and conversion funnels
Unit 3. Generative AI Tools for Digital Content
Unit 4. Programmatic advertising and intelligent segmentation
Unit 5. Measurement and continuous optimization of strategies with AI

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26/02/2026 – 14/05/2026

Smart Sustainability: Digital Tools and Artificial Intelligence for Sustainable Management in the Tourism Sector

Manage tourism in a more sustainable and intelligent way. Learn to apply digital tools and AI to drive sustainability and innovation.

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What will you learn in this course?

Integrating innovation, artificial intelligence, and sustainability into tourism management to drive digital transformation and responsible development of destinations and businesses.

Syllabus:

Unit 1. Concept of smart tourism and sustainable innovation
Unit 2. Digital strategies for tourism sustainability
Unit 3. Certifications, circular economy and good practices
Unit 4. Digital tools and artificial intelligence for sustainable management
Unit 5. Andalusian cases of smart and responsible tourism

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26/02/2026 – 14/05/2026

Smart Pricing: Revenue Management with Digital Tools

Optimize pricing and maximize revenue. Learn to apply digital Revenue Management strategies and tools to set smart rates, improve profitability, and support decision-making in tourism management.

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What will you learn in this course?

Apply digital Revenue Management tools and strategies to set smart prices, optimize profitability, and improve decision-making in tourism management.

Syllabus:

Unit 1. Fundamentals of Revenue Management in Tourism
Unit 2. Digital tools and price management software
Unit 3. Dynamic online pricing and distribution strategies
Unit 4. Data analysis and forecasting of tourist demand
Unit 5. Economic sustainability and efficiency in revenue management

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26/02/2026 – 14/05/2026

Social Media Strategies and Tourism Branding

Develop a strong and attractive tourism brand on social media: create engaging content and connect with your audience to enhance the image and reputation of your destination or business.

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What will you learn in this course?

Plan, create and manage social media communication strategies that boost the visibility, reputation and emotional connection of brands and tourist destinations.

Syllabus:

Unit 1. The role of social networks in current tourism
Unit 2. Community building and tourism engagement
Unit 3. Visual Storytelling and Tourism Branding
Unit 4. Crisis Management and Digital Reputation
Unit 5. Editorial plan and publishing tools

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26/02/2026 – 14/05/2026

Digital ecotourism: digital promotion of sustainable rural destinations

Learn how to promote sustainable rural destinations through digital strategies: improve online visibility and attract responsible tourism committed to rural destinations.

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What will you learn in this course?

Design and implement digital strategies for the promotion and management of sustainable rural destinations, integrating communication, geolocation and online collaboration tools.

Syllabus:

Unit 1. Rural tourism and sustainable digitization
Unit 2. Local Visibility and Positioning Strategies
Unit 3. Geolocation and promotion of responsible experiences
Unit 4. Digital promotion of sustainable products and services
Unit 5. Cooperation and local networks for digital ecotourism

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26/02/2026 – 14/05/2026

Tourism influencer: master multimedia tools to attract customers

Boost your personal brand in the tourism sector. Learn to create engaging multimedia content that inspires, informs, and connects with travelers. Master digital tools and strengthen your online presence.

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What will you learn in this course?

Develop communication and technical skills to create and disseminate multimedia content that inspires, informs and attracts the tourist public, strengthening digital identity and professional reputation.

Syllabus:

Unit 1. New professional profiles in tourism communication
Unit 2. Digital Communication and Audiovisual Narrative
Unit 3. Creating multimedia content: photo, video and streaming
Unit 4. Personal branding strategies and social media management
Unit 5. Ethics, authenticity and responsible destination promotion

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26/02/2026 – 14/05/2026

Digital Skills for Tourism Sector Professionals

In an increasingly digital world, mastering basic tools is key to providing quality service, communicating effectively, and protecting your information. This course is designed for tourism professionals who want to take their first steps in the digital environment and gain autonomy in their daily work.

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What will you learn in this course?

Use basic digital tools in your daily work.
Communicate better with customers and teams from online environments.
Manage emails, documents, and reservations more securely.
Protect your data and work with more confidence

Syllabus:

Unit 1. Introduction to digital competence in the tourism sector
Unit 2. Safe browsing and basic information management
Unit 3. Using email, storage and online collaboration
Unit 4. Device Configuration and Basic Protection
Unit 5. Good personal and professional digital practices

reserve your place

26/02/2026 – 14/05/2026

Digital sales strategies: customer experience and automation

Enhance your customers' experience and boost your sales. Learn to design digital Customer Experience and automation strategies, optimizing every interaction to build customer loyalty and create lasting relationships that drive growth.

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What will you learn in this course?

Design and implement digital strategies for customer service, loyalty and sales focused on the tourist customer, optimizing each stage of their experience through technological tools and personalized communication.

Syllabus:

Unit 1. The digital customer experience in current tourism
Unit 2. Customer Journey Map
Unit 3. Omnichannel customer service strategies and responsible automation
Unit 4. Personalization and loyalty with data and artificial intelligence
Unit 5. Measuring and Continuously Improving Customer Experience

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26/02/2026 – 14/05/2026

Design and Marketing of Innovative Tourism Products

Create and market innovative tourism products: design unique experiences for your customers and apply digital strategies to increase their value and reach.

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What will you learn in this course?

Apply digital strategies and tools for the design, development and promotion of innovative tourism products that improve the customer experience and the competitiveness of the destination.

Syllabus:

Unit 1. Design of innovative tourism products
Unit 2. Storytelling and digital narrative for tourism experiences
Unit 3. Booking platforms and tourism marketplaces
Unit 4. Using data to improve experiences
Unit 5. Andalusian success stories in tourism innovation

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26/02/2026 – 14/05/2026

Smart financial management for tourism: Excel, digital tools and AI applications

Make smarter, more efficient financial decisions. Learn to manage and analyze your tourism business's financial information using Excel, digital tools, and artificial intelligence applications.

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What will you learn in this course?

Adopt digital tools for communication, document management and task coordination that allow for improved efficiency, collaboration and work organization in tourism teams.

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05/03/2026 – 21/05/2026

Safe Tourism: Cybersecurity and Data Protection

Protect information and build trust with your customers. Learn how to implement cybersecurity and data protection measures, ensuring the safe and responsible use of digital information in the tourism sector, strengthening your business's reputation and providing reassurance to your clients.

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What will you learn in this course?

Implement cybersecurity and personal data protection measures that guarantee responsible, legal and secure use of digital information in the tourism sector.

Syllabus:

Unit 1. Main digital threats in the tourism sector
Unit 2. Protecting Passwords, Devices, and Access
Unit 3. Fraud Prevention and Social Engineering
Unit 4. GDPR Compliance and Responsible Data Management
Unit 5. Cybersecurity culture in the tourism company

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05/03/2026 – 21/05/2026

Technological Trends Applied to Tourism: Practical Cases in Smart Tourist Destinations

Boost innovation in your tourist destination.
Learn about emerging technologies applied to tourism through practical cases to improve competitiveness.

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What will you learn in this course?

Identify and understand the potential of emerging and disruptive technologies in tourism to drive innovation, competitiveness and sustainability for businesses and destinations.

Syllabus:

Unit 1. Virtual, augmented and mixed reality in tourism
Unit 2. Internet of Things (IoT) and Smart Connectivity
Unit 3. Blockchain and traceability in tourism
Unit 4. Open Innovation and Digital Collaboration
Unit 5. Cases of technological disruption in the tourism sector

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05/03/2026 – 21/05/2026

Digital Processes for Sustainable Purchasing and Procurement in Tourism

Optimize purchasing and suppliers sustainably. Learn how to digitize purchasing and procurement processes to improve efficiency, reduce costs, and promote sustainable practices in tourism businesses and organizations.

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05/03/2026 – 21/05/2026

Cloud-based tools and productivity enhancement tools for tourism businesses

Optimize the daily management of your tourism business with cloud-based tools: organize information, improve productivity, and work collaboratively from anywhere.

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What will you learn in this course?

Adopt digital tools for communication, document management and task coordination that allow for improved efficiency, collaboration and work organization in tourism teams.

Syllabus:

Unit 1. Cloud-based tools for tourism productivity
Unit 2. Shared document management and version control
Unit 3. Internal and external digital communication
Unit 4. Organization of collaborative projects and tasks
Unit 5. Optimizing remote work and digital productivity

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