What is Elevate?
Elevate is a free digital training program for tourism professionals. It offers practical, tutor-led online courses to easily and effectively improve your digital skills.
Elevate is for you if you are:
Tourism professional who wants to update their skills.
Self-employed person who needs to improve the digital management of their business.
Young person with training linked to the tourism sector and/or in internship, who seeks to strengthen their digital profile.
What are you going to achieve?
Use useful digital tools in your daily work.
Improve your online visibility and communication.
Feeling safer using technology.
Learn to manage tasks more quickly and safely.
Improve your employability in tourism.
Apply what you've learned from day one.
How does it work?
100% online, at your own pace.
100% free.
150 hours of training.
05/02/2026 – 22/04/2026
Cloud-based tools and productivity enhancement tools for tourism businesses
Optimize the daily management of your tourism business with cloud-based tools: organize information, improve productivity, and work collaboratively from anywhere.
What will you learn in this course?
Adopt digital tools for communication, document management and task coordination that allow for improved efficiency, collaboration and work organization in tourism teams.
Syllabus:
05/02/2026 – 22/04/2026
Digital marketing for the tourism sector
Master the basics of digital marketing applied to the tourism sector: learn how to strategically position your offer, attract new qualified customers, and increase the visibility and competitiveness of your business.
What will you learn in this course?
Design and execute digital marketing strategies aimed at visibility, attraction and loyalty of tourist customers, using digital tools and metrics effectively.
Syllabus:
05/02/2026 – 22/04/2026
Smart marketing for tourism: strategies with AI and automation
Boost results in tourism: create impactful campaigns, automate tasks, generate content with AI, and optimize your smart digital marketing to attract more customers to your business.
What will you learn in this course?
Syllabus:
05/02/2026 – 22/04/2026
Business Intelligence: making data-driven decisions (Big Data)
Make better decisions with data. Learn to analyze tourism information with Business Intelligence and Big Data tools to transform data.
What will you learn in this course?
Apply data analysis techniques and business intelligence tools to convert tourism information into useful knowledge that supports strategic and operational decision-making.
Syllabus:
05/02/2026 – 22/04/2026
Artificial intelligence solutions: improving the tourism experience and management
Integrate artificial intelligence into your tourism management.
Learn how to apply Artificial Intelligence solutions to automate processes, improve decision-making, and offer more personalized tourism experiences to your customers.
What will you learn in this course?
Incorporate artificial intelligence tools and solutions into tourism management to automate processes, improve decision-making, and offer more personalized customer experiences.
Syllabus:
05/02/2026 – 22/04/2026
Smart Pricing: Revenue Management with Digital Tools
Optimize pricing and maximize revenue. Learn to apply digital Revenue Management strategies and tools to set smart rates, improve profitability, and support decision-making in tourism management.
What will you learn in this course?
Apply digital Revenue Management tools and strategies to set smart prices, optimize profitability, and improve decision-making in tourism management.
Syllabus:
05/02/2026 – 22/04/2026
Smart Sustainability: Digital Tools and Artificial Intelligence for Sustainable Management in the Tourism Sector
Manage tourism in a more sustainable and intelligent way. Learn to apply digital tools and AI to drive sustainability and innovation.
What will you learn in this course?
Integrating innovation, artificial intelligence, and sustainability into tourism management to drive digital transformation and responsible development of destinations and businesses.
Syllabus:
05/02/2026 – 22/04/2026
AI applied to the experience and management of the tourist customer
Personalize your relationship with your tourist clients and take your business to the next level. Learn how to apply artificial intelligence to improve customer management, optimize personalized service, and efficiently boost customer loyalty by offering unique experiences.
What will you learn in this course?
Applying artificial intelligence tools and techniques in tourist customer management to offer more personalized, efficient and customer loyalty-oriented service.
Syllabus:
05/02/2026 – 22/04/2026
Tourism influencer: master multimedia tools to attract customers
Boost your personal brand in the tourism sector. Learn to create engaging multimedia content that inspires, informs, and connects with travelers. Master digital tools and strengthen your online presence.
What will you learn in this course?
Develop communication and technical skills to create and disseminate multimedia content that inspires, informs and attracts the tourist public, strengthening digital identity and professional reputation.
Syllabus:
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