In these times, frugality is appreciated, but we cannot sacrifice our company's marketing for the sake of much-needed savings.
\n <\/p>\n
What to do then?
\nThrow yourself into the arms of Guerrilla Marketing.
\n<\/b>
\nIn this type of campaign, the ingenuity factor makes up for the lack of budget and radically minimizes the necessary investment. Guerrilla Marketing is innovation at the service of sales.<\/p><\/blockquote>\nBut what does it consist of?<\/p>\n
Guerrilla Marketing is based on message encoding<\/b> with a different touch, partially blending it with its surroundings, but in a way that powerfully draws attention as a new element.<\/p><\/blockquote>\n
Jay Conrad Levinson<\/a>, who coined the term in 1983, defined it as 'truth made fascinating. Achieve traditional goals through unconventional means.'<\/p>\n
Less money, more creativity.<\/h2>\n
In addition to achieving great results with micro budgets, it has another great advantage: In a world so 'infoxicated<\/b>' like ours, what a company sells is not trustworthy. However, what a person you follow on a social network (or who is a contact of yours on WhatsApp, Telegram or Snapchat) 'sells' (unintentionally) is.
\n
\nNobody trusts brands, but everyone entrusts themselves to other prosumers.
\n
\nThe public is already fed up with the typical advertising campaigns that only produce yawns and that are the 'bell' that warns when the series or movie they are watching pauses so they can finally go to the bathroom.
\n
\nHowever, when Guerrilla Marketing acts, it produces an unparalleled impact and the uncontrollable need to share it with friends, family and 'colleagues' on social networks.
\n
\nAnd therein lies the success of Guerrilla Marketing: It is, in addition to being 'low cost', the beginning of a campaign viral<\/b>.
\n
\nInteresting combination, right?
\nIf you want to expand your knowledge, complete the\u00a0FORM<\/a>\u00a0and we will send you a White Paper with more information.<\/p>","protected":false},"excerpt":{"rendered":"Marketing de Guerrilla En los tiempos que corren la frugalidad se agradece, pero no podemos sacrificar el marketing de nuestra empresa en aras del tan necesario ahorro. \u00bfQu\u00e9 hacer, […]<\/p>\n","protected":false},"author":9192203,"featured_media":325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_joinchat":[],"footnotes":""},"categories":[254,233,236],"tags":[],"class_list":["post-8731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestro-blog","category-marketing","category-tendencias"],"acf":[],"author_meta":{"display_name":"Comunicaci\u00f3n Mainjobs","author_link":"https:\/\/projects.grupomainjobs.com\/eng\/author\/ainfantes\/"},"featured_img":"https:\/\/projects.grupomainjobs.com\/wp-content\/uploads\/2016\/08\/marketing-guerrilla-300x114.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Blog<\/a>","Marketing<\/a>","Tendencias<\/a>"],"unlinked":["Blog<\/span>","Marketing<\/span>","Tendencias<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on August 3, 2016","modified":"Updated on February 27, 2020"},"absolute_dates_time":{"created":"Posted on August 3, 2016 10:40","modified":"Updated on February 27, 2020 09:41"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/8731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/users\/9192203"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/comments?post=8731"}],"version-history":[{"count":1,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/8731\/revisions"}],"predecessor-version":[{"id":8768,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/8731\/revisions\/8768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media\/325"}],"wp:attachment":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media?parent=8731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/categories?post=8731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/tags?post=8731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}