{"id":8730,"date":"2016-07-26T11:45:45","date_gmt":"2016-07-26T11:45:45","guid":{"rendered":"http:\/\/blog.projects.grupomainjobs.com\/?p=168"},"modified":"2020-02-27T09:38:17","modified_gmt":"2020-02-27T08:38:17","slug":"femvertising","status":"publish","type":"post","link":"https:\/\/projects.grupomainjobs.com\/eng\/femvertising\/","title":{"rendered":"Femvertising, responsible advertising"},"content":{"rendered":"
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Marketing that empowers women: Femvertising.<\/span><\/h1>\n

A little common sense and\/or sensitivity is enough. Doing Femvertising is easy.<\/span><\/h2>\n

Femvertising is a new advertising concept that empowers<\/strong><\/a> women and represents them in a positive way, not only fighting against the gender stereotypes that they reject, but encouraging them to be what they want to be<\/strong>, opening to all generations a world of possibilities that until now were not contemplated.<\/p><\/blockquote>\n

Public and private institutions, media, companies and brands of all kinds must be demanding and careful with the content they generate, with the awareness and\/or marketing campaigns they disseminate and with the activities they carry out due to their moral obligation<\/strong> to actively contribute to social improvement<\/strong> and the fight against the invisibility and\/or deformation of the image of women in society.
\nDifferent studies reflect the discomfort of women (and society in general) with advertising campaigns that perpetuate discriminatory gender roles or images.
\nLarge corporations have already realized that it is not enough to just not make sexist advertisements. Now they need Femvertising to improve society, empower women and (even) increase their sales.
\nIs it so difficult to please women then?<\/strong> Absolutely. Many brands achieve this on a daily basis. Companies like Unilever <\/a>either Nike<\/a>, Pantene<\/a>, Google<\/a>, Playtex<\/a> and Chevrolet<\/a> They have managed not only to satisfy the public with the greatest decision-making power in the market (see data below), but they have also managed to turn their advertisements into monuments to Femvertising.
\nAnd as monuments they are, everyone talks about them. Have been made viral<\/strong>, are shared by millions of women (and men) grateful to finally feel well represented and portrayed.
\nDoing Femvertising is easy. A little common sense and\/or sensitivity is enough. And the effort is worth it. In addition to improving the world by representing women in a positive way and showing the infinite range of options available to current and future generations, companies will see their small investment turn into big benefits.
\nEach Femvertising sample has become more viral than the last<\/strong>, each advertisement has been shared more vigorously on social networks, each company has seen its efforts rewarded.
\nSome information to keep in mind:
\nDuring the Advertising Week 2014<\/a>, the platform SheKnows<\/a> presented the results of a survey on the impact of this type of advertising, with the following conclusions:<\/p>\n