{"id":7345,"date":"2016-06-25T08:30:56","date_gmt":"2016-06-25T07:30:56","guid":{"rendered":"https:\/\/projects.grupomainjobs.com\/?p=7345"},"modified":"2020-03-20T11:31:17","modified_gmt":"2020-03-20T10:31:17","slug":"la-economia-gig","status":"publish","type":"post","link":"https:\/\/projects.grupomainjobs.com\/eng\/la-economia-gig\/","title":{"rendered":"What is the \u201cgig\u201d economy?"},"content":{"rendered":"

Legend has it that, during the Prohibition era in the cities of Chicago and New York, the\u00a0Big Bands<\/a>\u00a0of the illegal establishments at dawn changed the instruments for blunt objects to form pickets and prevent the trucks that were loaded with the first models of\u00a0gramophones<\/a><\/strong>\u00a0to reach stores and endanger their lifestyle.<\/p>\n

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In these times of 3.0 and\u00a0wearables<\/a>, things have not changed and capitalism continues its dynamic of giving way to new business opportunities based on the gradual death of the past. The horse was killed by the car and the SMS was killed (at least in Europe) by WhatsApp. Will they be\u00a0Uber,\u00a0<\/a>Airbnb<\/a>, etc. the executioners capable of changing the way of understanding and consuming the sectors where they have entered?<\/p>\n

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We are talking about the so-called\u00a0gig economy<\/a>,\u00a0<\/strong>new ways of trading or generating wealth far from traditional models\u00a0established or conventional.<\/strong>\u00a0Gossip about the \u201cnew kids on the block\u201d has ended in a monumental row of complaints of unfair competition and media frenzy. All this noise prevents us from seeing that, in reality, the 2008 crisis has had a positive effect: generating new consumption habits and\u00a0real needs<\/strong>\u00a0that a handful of entrepreneurs have been able to see as a business opportunity.<\/p>\n

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The \u201cgig\u201d economy, \u201ceconomy\u00a0on demand<\/em>" either "\u201csharing economy\u201d<\/em>\u00a0It is a broad economic and, above all, philosophical umbrella that is characterized by:<\/p>\n

 <\/p>\n

    \n
  1. Your playing field and business begins or passes through the internet<\/strong>. All\u00a0prosumers<\/a>\u00a0(active consumers) are connected from mobility. The playground, the classroom, the assembly hall and even the school bus are now digital.<\/li>\n
  2. Reinvent yourself or die:<\/strong>\u00a0It could be with an app (eBay versus Wallapop), a new way to pay or simply the corporate tone or message (Pepephone).<\/li>\n
  3. Be globalized:<\/strong>\u00a0The client does not have a nationality, but a need. And we, a business opportunity.<\/li>\n
  4. Think big by breaking the mold:<\/strong>\u00a0To grow and survive you have to apply\u00a0lateral thinking<\/a>\u00a0and reach solutions that others have not found or\u00a0paths that have not been wanted to travel.<\/strong><\/li>\n
  5. New models of labor relations:<\/strong>\u00a0The time and geographic flexibility allows a 24 x 7 x 365 service and never closes the blinds.<\/li>\n
  6. Electronic payments<\/strong>, with the elimination of paper money and intermediaries and making contact with another novelty, the\u00a0fintech<\/a>\u00a0(to which we will dedicate another blog entry later).<\/li>\n<\/ol>\n

     <\/p>\n

    We must be more positive. We must think that competition is good, that it drives us to improve our business and helps us to\u00a0reinvest ourselves<\/strong>.<\/p>\n

    Here, we care about you, your business and your way of life, we offer you concrete solutions to have better foundations and tools in the face of changes in your sector, such as:<\/p>\n

     <\/p>\n

      \n
    1. Corporate Schools<\/a>.<\/li>\n
    2. Teletraining Platforms<\/a>.<\/li>\n
    3. School of English<\/a>.<\/li>\n
    4. Facility Management<\/a>.<\/li>\n
    5. Marketing 3.0<\/a><\/li>\n<\/ol>\n

       <\/p>\n

      And the list grows every day. The solution is in your hand. Abandon the\u00a0\u201cstance of perpetual complaint\u201d <\/em>and take the first step towards success.<\/p>\n

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