{"id":674,"date":"2017-03-22T09:18:14","date_gmt":"2017-03-22T08:18:14","guid":{"rendered":"http:\/\/blog.projects.grupomainjobs.com\/?p=674"},"modified":"2020-02-21T12:47:28","modified_gmt":"2020-02-21T11:47:28","slug":"herramientas-practicas-bots-tus-esclavos-digitales","status":"publish","type":"post","link":"https:\/\/projects.grupomainjobs.com\/eng\/herramientas-practicas-bots-tus-esclavos-digitales\/","title":{"rendered":"Practical tools: Bots, your digital slaves"},"content":{"rendered":"<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">The dream of man as a species has always been to work as little as possible. We have spent millions of years perfecting our technologies to spend more time in a horizontal position or taking in solar radiation.<\/span><br \/>\nThat dream is getting closer. It is not as the pioneers of cinema or science fiction thought with tons of shiny and threatening junk with red pixel eyes, but via social networks and landing pages.<br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400;\">The automata in the form of <\/span><b>ChatBots invade us without contemplation <\/b><span style=\"font-weight: 400;\">making humans more human and therefore more lazy and expendable.<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400;\">If we do a brief review, it is no longer like in the past where the manufacturing of these 2.0 answering machines was only within the reach of a team of programmers and months of lines of code. Now any unwary armed with a tablet or smartphone can launch his hordes of obedient digital butlers. <\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400;\">Among the services in which they are already working we have:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Twitter.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There are plugins for WordPress.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Telegram.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">WhatsApp coming soon.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">But before thinking about using a bot for good, doing Inbound marketing, let&#039;s see what a bot is:<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><b>It is a program that imitates human behavior and responds to comments on social networks or instant messaging services. They can be created to facilitate the management of these services and be able to answer predefined questions or even carry out surveys, forms, etc.<\/b><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">But before you think that machines are not for you, reflect on the circumstances in which we already assume these services or modality as normal (and even appreciate it):<\/span><br \/>\n&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ATMs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vending machines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Text predictors (this may not be a good example).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">It is only a matter of time before social conventions fall and our prosumers willingly accept being served by a digital assistant.<\/span><br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400;\">The application of bots multiplies every day and depends to a certain extent on your imagination and type of business, but any SME or activity can use it, for example on the platform offered by Telegram, to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer simple, low-level information to the customer (schedules, locations, stock availability, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Filter and support \u201chuman\u201d technical services.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Conduct surveys and improve know-how about the buyer persona.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accelerate or detect states of the Buyer Journey.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dimension the transmedia narrative and storytelling of our marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give engagement to our channel.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<br \/>\n<span style=\"font-weight: 400;\">It goes without saying that <\/span><b>It is a good idea to use them in Buyer People with geek profiles <\/b><span style=\"font-weight: 400;\">whose hobbies include this type of \u201ccuriosities\u201d or any type of client with social shyness or simply <\/span><a href=\"http:\/\/soydigital.ayerviernes.com\/early-adopters-que-son-y-por-que-importan-en-tu-negocio\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">early adopters<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><br \/>\n&nbsp;<br \/>\n<b>Some of the examples that are working best, due to quality, level of \u201chumanization\u201d, innovation, meaning and integration with the rest of the company&#039;s services are<\/b><span style=\"font-weight: 400;\">:<\/span><br \/>\n&nbsp;<\/p>\n<ul>\n<li><b>El Pa\u00eds Twitter (@el_pais): <span style=\"font-weight: 400;\">With a DM to this account we can have a personalized news service.<\/span><\/b><\/li>\n<li><b><span style=\"font-weight: 400;\"><strong>Q<\/strong><\/span><\/b><b>olitibot: <span style=\"font-weight: 400;\">This completely transmedia communication experiment has its central axis in a blog, but above all in its podcast, which is perfectly complemented by the Telegram Bot (@politibot) that generates interactive content daily.<\/span><\/b><\/li>\n<li><b>Sequel Stories: <span style=\"font-weight: 400;\">Based on Facebook messenger it is an update of the paradigm of <\/span>choose your own adventure <span style=\"font-weight: 400;\">which in book format was so successful in the 80s and 90s in Spain.<\/span><\/b><\/li>\n<\/ul>\n<p>Can you imagine its applications in educational environments? Combined with correct management of knowledge control, we could have a powerful instrument to enhance e-learning. At least in low-level or non-pedagogical queries, but Google is already scheming in this regard (pardon the pun).<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; El sue\u00f1o del hombre como especie ha sido siempre trabajar lo menos posible. Llevamos millones de a\u00f1os perfeccionando nuestras tecnolog\u00edas para estar m\u00e1s tiempo en posici\u00f3n horizontal o tomando [&hellip;]<\/p>\n","protected":false},"author":9192194,"featured_media":8688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_joinchat":[],"footnotes":""},"categories":[254,231,233],"tags":[],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestro-blog","category-innovacion","category-marketing"],"acf":[],"author_meta":{"display_name":"Comunicaci\u00f3n Mainjobs","author_link":"https:\/\/projects.grupomainjobs.com\/eng\/author\/minfantes\/"},"featured_img":"https:\/\/projects.grupomainjobs.com\/wp-content\/uploads\/2020\/02\/Herramientas-pr\u00e1cticas-Bots-tus-esclavos-digitales-300x132.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/projects.grupomainjobs.com\/eng\/nuestro-blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>","<a href=\"https:\/\/projects.grupomainjobs.com\/eng\/nuestro-blog\/innovacion\/\" class=\"advgb-post-tax-term\">Innovaci\u00f3n<\/a>","<a href=\"https:\/\/projects.grupomainjobs.com\/eng\/nuestro-blog\/marketing\/\" class=\"advgb-post-tax-term\">Marketing<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>","<span class=\"advgb-post-tax-term\">Innovaci\u00f3n<\/span>","<span class=\"advgb-post-tax-term\">Marketing<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on March 22, 2017","modified":"Updated on February 21, 2020"},"absolute_dates_time":{"created":"Posted on March 22, 2017 09:18","modified":"Updated on February 21, 2020 12:47"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/users\/9192194"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/comments?post=674"}],"version-history":[{"count":1,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/674\/revisions"}],"predecessor-version":[{"id":8704,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/674\/revisions\/8704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media\/8688"}],"wp:attachment":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media?parent=674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/categories?post=674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/tags?post=674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}