Cross-selling is hidden in practically all stores<\/b>. We have it so internalized that we see it as something normal, so it is rare to see a consumer in line at some fast food who does not order their hamburger, with a ton of frozen fries, drinks and chicken wings. That is good cross-selling: that the client comes for a product\/service and without realizing it we sell him half a catalog and he considers it as something natural and that he does not even contemplate that purchase without those <\/span>\u00abPeripheral products\/services\u00bb<\/b>. Some obvious examples are:<\/span><\/p>\n If you have not managed to get the customer to take more than two or three products from your catalogue, you are surely failing in your communication strategy.<\/span><\/p>\n Our process must be to make something inevitable and <\/span>cultural meme <\/b><\/a>the consumption of that <\/span>expanded shopping cart. <\/b>To achieve this we have several strategies that can be carried out separately or together, always subject to factors such as:<\/span> If you can't beat your enemies, join them. Teaming up with someone stronger than us or who complements our offer can achieve:<\/span><\/p>\n The clearest example has been carried out by DIA supermarkets, which in 2016 became a partner of Amazon at a national level as a distribution point for its line of fresh products, a winning strategy and clear positioning in the face of the weakness of the large companies in e-commerce like Mercadona<\/a>.<\/span> Es m\u00e1s f\u00e1cil facturar un 10% m\u00e1s con nuestros clientes que lograr un 10% m\u00e1s de otros clientes. Las ventas cruzadas est\u00e1n escondidas en pr\u00e1cticamente todos los comercios. La tenemos […]<\/p>\n","protected":false},"author":9192205,"featured_media":8087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_joinchat":[],"footnotes":""},"categories":[254,231],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestro-blog","category-innovacion"],"acf":[],"author_meta":{"display_name":"Comunicaci\u00f3n Mainjobs","author_link":"https:\/\/projects.grupomainjobs.com\/eng\/author\/acintas\/"},"featured_img":"https:\/\/projects.grupomainjobs.com\/wp-content\/uploads\/2019\/03\/vision-didactica-300x199.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Blog<\/a>","Innovaci\u00f3n<\/a>"],"unlinked":["Blog<\/span>","Innovaci\u00f3n<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on March 9, 2017","modified":"Updated on February 21, 2020"},"absolute_dates_time":{"created":"Posted on March 9, 2017 11:51","modified":"Updated on February 21, 2020 12:40"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/users\/9192205"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":1,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":8703,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/664\/revisions\/8703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media\/8087"}],"wp:attachment":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
CROSS-SELLING, THE MOVIE:<\/h2>\n
\n <\/p>\n\n
\n
\nTo be continue\u2026\u2026\u2026<\/p>","protected":false},"excerpt":{"rendered":"