{"id":648,"date":"2017-02-17T09:58:32","date_gmt":"2017-02-17T08:58:32","guid":{"rendered":"http:\/\/blog.projects.grupomainjobs.com\/?p=648"},"modified":"2020-02-21T12:39:17","modified_gmt":"2020-02-21T11:39:17","slug":"visual-thinking-novatos-clip-art","status":"publish","type":"post","link":"https:\/\/projects.grupomainjobs.com\/eng\/visual-thinking-novatos-clip-art\/","title":{"rendered":"Visual Thinking for Newbies, Clip Art"},"content":{"rendered":"<h1>Visual Thinking for Newbies, Clip Art<\/h1>\n<p><span style=\"font-weight: 400;\">In the past it was very common for us to play with \u201ccut-outs\u201d as children. Some were even manipulated with just the hands without the need for scissors or adhesives, so that, for example, a paper doll could be changed into a dress or clothing with just a few small paper flaps. This very creative game was diverse in applications and functionalities and you could even \u201cassemble\u201d complex constructions. Having predefined elements, but that can be combined to <\/span><b>generate different stories <\/b><span style=\"font-weight: 400;\">It allows the \u201cauthor\u201d to create an entire storytelling and stage an inversive context. Clip Art is the perfect tool to enrich our information coding and communication projects.<\/span><\/p>\n<h2><b>Clip Art Today<\/b><\/h2>\n<p>In the digital age, this type of resource became the ideal complement and many word processors incorporate it. Likewise, photographic editing and retouching programs triggered the possibilities that led it to survive and be used in marketing, education, and signage in public spaces.<br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400;\">These predefined digital images serve to illustrate all types of communication projects, being widely used in marketing, presentations and education.<\/span><\/p>\n<h2><b>Applications<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are different environments in which <a href=\"https:\/\/es.wikipedia.org\/wiki\/Clip_art\" rel=\"noopener\">clip arts<\/a> they can help us. To know what the appropriate approach is, we must think that they are actually perfect when we want to communicate a concept and we want:<\/span><\/p>\n<ul>\n<li><b>Focus on the interlocutor: <span style=\"font-weight: 400;\">Fewer words and more understandable symbology is synonymous with a more dedicated and receptive audience to grasp the message we want to convey.<\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li><strong>Universalization:<\/strong> <span style=\"font-weight: 400;\">In almost any condition in a globalized world, dispensing with text and relying as much as possible on the visual ensures universalization of the project regardless of the origin, age or native language of the recipient.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Strengthen vision thinking:<\/strong> <span style=\"font-weight: 400;\">Our ability to process colors and shapes is far superior to interpreting text. Those tenths of a second are vital to saving the recipient&#039;s brain processing time.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Enrich the content consumption experience:<\/strong> <span style=\"font-weight: 400;\">In a post-PC environment, the inclusion of rich content means that smartphone screens are not filled with endless paragraphs.<\/span><\/li>\n<\/ul>\n<ul>\n<li><strong>Create specific language and coding with our audience:<\/strong> <span style=\"font-weight: 400;\">We can increase engagement with our audience based on complicity resulting from getting them used to linking complex concepts with simple images. This makes you gain confidence and self-esteem in the consumption of content and the desire to achieve more. That is, it creates a gamification environment that &#039;encourages&#039; you to consume more content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With all this information we can establish a process to script the transfer of information:<\/span><\/p>\n<p style=\"text-align: center;\"><b>RULES \u2192 INTEGRATION \u2192 STORYTELLING <\/b><\/p>\n<p>We must maintain uniformity in coding. For example, if it is decided that all clip art is in 16 gray or photographic type, we must always maintain that aesthetic criterion. Likewise, we must establish a base coding with our interlocutor. If, for example, the symbol of a light bulb is an idea, it is already something almost universal, we must not change that decision. In the second phase, the integration of the visual support must be logical-natural so that it does not give the sensation that it is something filler. It should be to reinforce and to reduce the use of text.<br \/>\n&nbsp;<br \/>\n<span style=\"font-weight: 400;\">With all elements we achieve two fundamental things in our communication projects that, regardless of the context or the audience, are a priority:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Storytelling:<\/b><span style=\"font-weight: 400;\"> Storytelling is the form of communication with the highest return rate. Inherited from our ways of telling stories around the ancestral fire in the caves, we are more receptive if the project contains, middle, development and outcome and if it includes feelings, emotions, heroes, challenges and a long etcetera that can and should be transmitted with our clip arts.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Anthropomorphize: <\/b><span style=\"font-weight: 400;\">With a direct influence from marketing, this approach seeks to provide humanity to brands, giving feeling to the message and turning brands into \u201cwarm, \u201ckind\u201d, \u201creliable\u201d, \u201crestless\u201d or \u201chappy\u201d. It is what has been called <\/span><b>biomarks, <\/b><span style=\"font-weight: 400;\">a hybrid where the brand abandons mercantilist values and embraces a more human meaning. This can be achieved with a clip art directly linked to a more \u201cbiological\u201d communication, achieving greater attention, but above all a higher conversion rate into long-term memories, jumping the barrier of forgetting.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All of these guidelines should be sufficient to reconvert our communication projects into something much more impactful, enriching and, above all, a more positive consumer experience for the recipient\/reader.<\/span><br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Visual Thinking para novatos, Clip Art Anta\u00f1o era muy com\u00fan que de peque\u00f1os jug\u00e1ramos con \u201crecortables\u201d. Algunos incluso se manipulaban solo con las manos sin necesidad de tijeras o adhesivos, [&hellip;]<\/p>","protected":false},"author":9192194,"featured_media":8695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_joinchat":[],"footnotes":""},"categories":[254,226,227],"tags":[],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestro-blog","category-comunicacion","category-e-learning"],"acf":[],"author_meta":{"display_name":"Comunicaci\u00f3n Mainjobs","author_link":"https:\/\/projects.grupomainjobs.com\/eng\/author\/minfantes\/"},"featured_img":"https:\/\/projects.grupomainjobs.com\/wp-content\/uploads\/2020\/02\/Visual-Thinking-para-novatos-Clip-Art-300x132.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/projects.grupomainjobs.com\/eng\/nuestro-blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>","<a href=\"https:\/\/projects.grupomainjobs.com\/eng\/nuestro-blog\/comunicacion\/\" class=\"advgb-post-tax-term\">Comunicaci\u00f3n<\/a>","<a href=\"https:\/\/projects.grupomainjobs.com\/eng\/nuestro-blog\/e-learning\/\" class=\"advgb-post-tax-term\">E-learning<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>","<span class=\"advgb-post-tax-term\">Comunicaci\u00f3n<\/span>","<span class=\"advgb-post-tax-term\">E-learning<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 years ago","modified":"Updated 6 years ago"},"absolute_dates":{"created":"Posted on February 17, 2017","modified":"Updated on February 21, 2020"},"absolute_dates_time":{"created":"Posted on February 17, 2017 09:58","modified":"Updated on February 21, 2020 12:39"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/users\/9192194"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/comments?post=648"}],"version-history":[{"count":1,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/648\/revisions"}],"predecessor-version":[{"id":8699,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/posts\/648\/revisions\/8699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media\/8695"}],"wp:attachment":[{"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/media?parent=648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/categories?post=648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/eng\/wp-json\/wp\/v2\/tags?post=648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}