{"id":323,"date":"2016-08-10T12:54:58","date_gmt":"2016-08-10T12:54:58","guid":{"rendered":"http:\/\/blog.projects.grupomainjobs.com\/?p=323"},"modified":"2020-02-27T09:41:26","modified_gmt":"2020-02-27T08:41:26","slug":"marketing-de-guerrilla-ii","status":"publish","type":"post","link":"https:\/\/projects.grupomainjobs.com\/eng\/marketing-de-guerrilla-ii\/","title":{"rendered":"Guerrilla Marketing (II): The battle of the little ones"},"content":{"rendered":"

As we said in the previous post, Guerrilla Marketing involves a minimal investment of money, but achieves great results. Levinson asserted that what is important is not the money invested, but the time, energy, imagination and information. The essential thing is to surprise the public, whether through the message, the channel or support or the interaction with the campaign target.<\/p>\n

Guerrilla Marketing, the epic achievement against Goliath<\/h2>\n

Nowadays, marketing seeks make a brand memorable and stand out<\/b>, raising it above the ambient noise. The combination of a 1.0 campaign with users converted into prosumers who share the experience with photos and videos on their social networks is exactly the strong point of guerrilla marketing. The most popular camera in the world is a mobile phone, hundreds of \u00abphotographers\u00bb of easy trigger<\/em> are at our disposal, for the first time in history we have a media agency\u00a0free\u00a0<\/strong>working for us, 365 days a year around the globe using a universal channel and language, that of the virality and mobility of a globalized world.<\/p>\n

Prosumers working for the brand<\/strong><\/h2>\n

We must turn consumers into brand ambassadors<\/b> to make it reach those who do not \u201cphysically visit the experimentation areas.\u201d This way we will get the long-awaited virality<\/b>.
\nBut how?
\n <\/p>\n