Initial diagnosis
Complete assessment of your company's current status
Personalized improvement plan
Strategies tailored to your tourism business
Training and support
Experts who guide your digital transformation
The Digital Assistance Program for Businesses and Professionals in the Tourism Sector of La Rioja is an initiative promoted by the General Directorate of Tourism of the Government of La Rioja whose objective is to promote the digital transformation of the tourism sector through a structured service of diagnosis, advice and specialized mentoring.
The program allows interested companies to understand their level of digital maturity, identify areas for improvement, and define a personalized roadmap to move towards more innovative, efficient, and sustainable management models.
It is based on a comprehensive, structured and participatory methodology that promotes measurable and sustainable digital progress over time, aligned with the strategic capabilities defined by SEGITTUR.
The program is aimed at:
Participation will be carried out in accordance with the registration and selection procedure established in the technical specifications, guaranteeing the objectivity, transparency and traceability of the process.
The program adapts to the type and activity of each company, working on its real business processes.
The program is developed through a structured process that combines analysis, planning, and personalized support.:
1. Assessment of your level of digital maturity
A digitization agent will conduct an individualized, in-person diagnosis, analyzing your company's level of digitization in areas such as:
The result is a clear and understandable report that reflects the current situation and the main gaps detected.
2. Identifying opportunities for improvement
Based on the analysis performed, the following are identified:
All of this is adapted to the profile and reality of each company.
3. Development of a customized Digital Transformation Plan
An individualized roadmap is designed that includes:
The plan is designed to facilitate decision-making and promote a realistic and progressive implementation..
Participation in the program allows companies to:
The program also includes monitoring and evaluation mechanisms that allow measuring the evolution of each company and the overall impact on the tourism sector in La Rioja.
The program is not limited to diagnosis, but also offers support in the implementation and monitoring of the digital evolution of each company.
Day 1 – Online reputation management: the power of reviews to attract customers.
April 13th, from 10:30 to 12:30
Day 2 – Build customer loyalty via WhatsApp. WhatsApp strategies for the tourism sector
April 28th, from 10:30 to 12:30
