{"id":757,"date":"2018-02-23T13:38:32","date_gmt":"2018-02-23T12:38:32","guid":{"rendered":"http:\/\/blog.projects.grupomainjobs.com\/?p=757"},"modified":"2020-02-21T12:36:30","modified_gmt":"2020-02-21T11:36:30","slug":"la-revolucion-del-neuromarketing","status":"publish","type":"post","link":"https:\/\/projects.grupomainjobs.com\/ca\/la-revolucion-del-neuromarketing\/","title":{"rendered":"La revoluci\u00f3 del Neurom\u00e0rqueting"},"content":{"rendered":"

Molt s'ha parlat ja del Neurom\u00e0rqueting com un conjunt de t\u00e8cniques per vendre m\u00e9s, per\u00f2 en aquest article li donarem un enfocament diferent, com sempre ens agrada fer. <\/span>
\nJa ens coneixes, no ens agrada quedar-nos a la superf\u00edcie, sin\u00f3 bussejar tot el que calgui per trobar l'ess\u00e8ncia de cada tema i oferir-te nom\u00e9s <\/span>el que de deb\u00f2 t'ajudar\u00e0<\/b>, <\/span>protegint-te dels perills<\/b> de les profunditats de l\u00b4oce\u00e0.<\/span>
\nDespr\u00e9s de remangar-nos i submergir-nos per tu fins a les fosses abissals m\u00e9s profundes, hem trobat algunes claus molt interessants al Neuromarketing. Vegem quins s\u00f3n: <\/span><\/p>\n

    \n
  1. Les persones que compren i compraran els teus productes i serveis \u201catrapen\u201d informaci\u00f3 a trav\u00e9s dels seus sentits: <\/span>vista, olfacte, o\u00efda, tacte i gust. \u00a0<\/b><\/li>\n
  2. Les percepcions que els arriben<\/span> els fan sentir emocions<\/b> de diferent naturalesa i intensitat. <\/span><\/li>\n
  3. Fins ara, les empreses pensaven en certes necessitats dels seus clients, per\u00f2 oblidaven que aquests<\/span> clients <\/b>s\u00f3n \u00e9ssers humans que tamb\u00e9 <\/span>tenen necessitats emocionals<\/b>. <\/span><\/li>\n
  4. Els teus clients, que primer van ser consumidors i despr\u00e9s van evolucionar a prosumidors, seran, per fi, <\/span>persones<\/b>. S\u00ed, s\u00ed, persones. <\/span><\/li>\n
  5. El Neurom\u00e0rqueting no tracta de vendre m\u00e9s, sin\u00f3 de vendre millor. De proporcionar la pau mental i l'estabilitat emocional que tots cerquem en aquest m\u00f3n ca\u00f2tic. D'aquesta manera, la <\/span>fidelitzaci\u00f3 <\/b>que estaves buscant<\/span> inclour\u00e0 un enlla\u00e7 especial, impossible de trencar. <\/b><\/li>\n<\/ol>\n

     
    \nPer tant, la pregunta que hauries d'estar fent-te ara mateix \u00e9s si est\u00e0s cobrint les necessitats emocionals de la teva \u201c<\/span>sentimidor<\/b>\u201d, \u00e9s a dir, de <\/span>la persona que consumeix, per\u00f2 tamb\u00e9 sent<\/b>. Probablement, ni t'hi havies parat a pensar-hi. <\/span>
    \nTot i aix\u00f2, a partir d'aquest moment vigilar\u00e0s les sensacions que arriben al teu sentimidor. <\/span>
    \nDes d'avui mateix, et preguntar\u00e0s qu\u00e8 vol (i necessita) veure, sentir, paladejar, olorar i tocar el teu target. <\/span>
    \nD'ara endavant, donar\u00e0s suport al teu sentimidor. <\/span>Ning\u00fa no pot cuidar el teu sentimidor millor que tu. <\/b>
    \n <\/p>\n

    El Neurom\u00e0rqueting \u00e9s<\/span> convertir el client en un \u00e9sser estimat<\/b> pel que et desvetlles, <\/span>de la mateixa manera que nosaltres cuidem de tu <\/b>descobrint-te els tresors del m\u00e0rqueting que realment necessites i posant-te fora de perill dels taurons i dels cants de sirena.<\/span><\/p><\/blockquote>\n

    Postdata:\u00a0<\/strong>Art m\u00e0rqueting<\/a>, Productivitat de cinema<\/a> o aquest concepte de Neurom\u00e0rqueting pensat per millorar l'atenci\u00f3 al p\u00fablic\/ciutadania \u00e9s una altra forma que hem de pensar fora de la caixa.<\/a>\u00a0T'atreveixes? Visita el contingut del nostre curs de Neurom\u00e0rqueting aplicat a l'atenci\u00f3 ciutadana\/p\u00fablic<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

    Mucho se ha hablado ya del Neuromarketing c\u00f3mo un conjunto de t\u00e9cnicas para vender m\u00e1s, pero en este art\u00edculo vamos a darle un enfoque distinto, como siempre nos gusta hacer. […]<\/p>\n","protected":false},"author":9192203,"featured_media":8666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_joinchat":[],"footnotes":""},"categories":[254,231,233,236],"tags":[241],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestro-blog","category-innovacion","category-marketing","category-tendencias","tag-marketing-neuromarketing-cuidamos-de-ti"],"acf":[],"author_meta":{"display_name":"Comunicaci\u00f3n Mainjobs","author_link":"https:\/\/projects.grupomainjobs.com\/ca\/author\/ainfantes\/"},"featured_img":"https:\/\/projects.grupomainjobs.com\/wp-content\/uploads\/2020\/02\/revolucion-del-neuromarketing-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Blog<\/a>","Innovaci\u00f3n<\/a>","Marketing<\/a>","Tendencias<\/a>"],"unlinked":["Blog<\/span>","Innovaci\u00f3n<\/span>","Marketing<\/span>","Tendencias<\/span>"]},"tags":{"linked":["#marketing #neuromarketing #cuidamos de ti<\/a>"],"unlinked":["#marketing #neuromarketing #cuidamos de ti<\/span>"]}},"comment_count":"2","relative_dates":{"created":"Posted 9 anys ago","modified":"Updated 7 anys ago"},"absolute_dates":{"created":"Posted on febrer 23, 2018","modified":"Updated on febrer 21, 2020"},"absolute_dates_time":{"created":"Posted on febrer 23, 2018 13:38","modified":"Updated on febrer 21, 2020 12:36"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/users\/9192203"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":1,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/757\/revisions"}],"predecessor-version":[{"id":8644,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/757\/revisions\/8644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/media\/8666"}],"wp:attachment":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/media?parent=757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/categories?post=757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/tags?post=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}