{"id":664,"date":"2017-03-09T11:51:11","date_gmt":"2017-03-09T10:51:11","guid":{"rendered":"http:\/\/blog.projects.grupomainjobs.com\/?p=664"},"modified":"2020-02-21T12:40:08","modified_gmt":"2020-02-21T11:40:08","slug":"ventas-cruzadas","status":"publish","type":"post","link":"https:\/\/projects.grupomainjobs.com\/ca\/ventas-cruzadas\/","title":{"rendered":"Vendes Creuades, La Pel\u00b7l\u00edcula (I)"},"content":{"rendered":"<h2 style=\"text-align: center;\">\n<b>\u00c9s m\u00e9s f\u00e0cil facturar un 10% m\u00e9s amb els nostres clients que aconseguir un 10% m\u00e9s daltres clients.<\/b><\/h2>\n<p><b>Les vendes creuades estan amagades a pr\u00e0cticament tots els comer\u00e7os<\/b><span style=\"font-weight: 400;\">. La tenim tan interioritzada que la veiem com una cosa normal, de manera que \u00e9s estrany veure un consumidor a la cua d&#039;algun fast food que no demani la seva hamburguesa, amb una tona de patates congelades, begudes i aletes de pollastre. Aix\u00f2 \u00e9s venda creuada de la bona: que el client vingui per un producte\/servei i sense adonar-se&#039;n li venguem mig cat\u00e0leg i ho consideri com una cosa natural i fins i tot que no contempli aquesta compra sense aquests <\/span><b>\u00abproductes\/serveis perif\u00e8rics\u00bb<\/b><span style=\"font-weight: 400;\">. Alguns exemples obvis s\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El carret de la compra a grans superf\u00edcies.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">El smartphone (fundes, pantalla de vidre temperat, bateria extra, targeta de mem\u00f2ria, adhesiu mico, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ikea.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Concessionaris de cotxes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mercadona i la venda-consell de emporta&#039;t les napolitanes a 1 \u20ac.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Companyies de Telef\u00f2nica convertides en gestores de drets audiovisuals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Si no has aconseguit que el client s&#039;emporta m\u00e9s de dos o tres productes del teu cat\u00e0leg, segurament est\u00e0s fracassant a la teva estrat\u00e8gia de comunicaci\u00f3.<\/span><\/p>\n<h2>VENDES CREUADES, LA PELICULA:<\/h2>\n<p><span style=\"font-weight: 400;\">El nostre proc\u00e9s ha de ser convertir en una cosa inevitable i de <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Meme\" rel=\"noopener\"><b>meme cultural <\/b><\/a><span style=\"font-weight: 400;\">el consum d&#039;aquest <\/span><b>carret de la compra ampliat. <\/b><span style=\"font-weight: 400;\">Per aconseguir-ho tenim diverses estrat\u00e8gies que es poden realitzar per separat o en conjunt, sempre supeditades a factors com:<\/span><br \/>\n&nbsp;<\/p>\n<ol>\n<li><strong>CLUSTER<\/strong><\/li>\n<li><strong>EXPOSICI\u00d3 PASSIVA<\/strong><\/li>\n<li><strong>BOIR PERSONA ENVOLTANT<\/strong><\/li>\n<li><strong>NEXT-SELLING<\/strong><\/li>\n<li><strong>BUNDLING<\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Si no pots amb els teus enemics, uneix-te a ells. Unir-nos amb alg\u00fa m\u00e9s fort que nosaltres o que complementi la nostra oferta pot aconseguir:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ingressos extra per part dels nostres socis.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ampliar el cat\u00e0leg.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">M\u00e9s visites.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Major coneixement de la marca.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Diversificar la nostra activitat.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Con\u00e9ixer nous mercats.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L&#039;exemple m\u00e9s clar ho han realitzat els supermercats DIA, que el passat 2016 es va convertir en soci d&#039;Amazon a nivell nacional com a punt de repartiment de la seva l\u00ednia de productes frescos, una estrat\u00e8gia guanyadora i de clar posicionament davant de la debilitat dels grans a l&#039;e-commerce com <a href=\"http:\/\/www.elmundo.es\/economia\/2017\/03\/02\/58b81d2b468aeb78358b45e6.html\" rel=\"noopener\">Mercadona<\/a>.<\/span><br \/>\nContinu\u00e9s\u2026\u2026\u2026<\/p>","protected":false},"excerpt":{"rendered":"<p>Es m\u00e1s f\u00e1cil facturar un 10% m\u00e1s con nuestros clientes que lograr un 10% m\u00e1s de otros clientes. Las ventas cruzadas est\u00e1n escondidas en pr\u00e1cticamente todos los comercios. La tenemos [&hellip;]<\/p>\n","protected":false},"author":9192205,"featured_media":8087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_joinchat":[],"footnotes":""},"categories":[254,231],"tags":[],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestro-blog","category-innovacion"],"acf":[],"author_meta":{"display_name":"Comunicaci\u00f3n Mainjobs","author_link":"https:\/\/projects.grupomainjobs.com\/ca\/author\/acintas\/"},"featured_img":"https:\/\/projects.grupomainjobs.com\/wp-content\/uploads\/2019\/03\/vision-didactica-300x199.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/projects.grupomainjobs.com\/ca\/nuestro-blog\/\" class=\"advgb-post-tax-term\">Blog<\/a>","<a href=\"https:\/\/projects.grupomainjobs.com\/ca\/nuestro-blog\/innovacion\/\" class=\"advgb-post-tax-term\">Innovaci\u00f3n<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Blog<\/span>","<span class=\"advgb-post-tax-term\">Innovaci\u00f3n<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 9 anys ago","modified":"Updated 6 anys ago"},"absolute_dates":{"created":"Posted on mar\u00e7 9, 2017","modified":"Updated on febrer 21, 2020"},"absolute_dates_time":{"created":"Posted on mar\u00e7 9, 2017 11:51","modified":"Updated on febrer 21, 2020 12:40"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/users\/9192205"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":1,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"predecessor-version":[{"id":8703,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/664\/revisions\/8703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/media\/8087"}],"wp:attachment":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}