Com d\u00e8iem al post anterior, el M\u00e0rqueting de Guerrilla comporta una inversi\u00f3 m\u00ednima de diners, per\u00f2 demana grans resultats. Levinson asseverava que all\u00f2 important no s\u00f3n els diners invertits, sin\u00f3 el temps, l'energia, la imaginaci\u00f3 i la informaci\u00f3. El que \u00e9s essencial \u00e9s sorprendre el p\u00fablic, ja sigui a trav\u00e9s del missatge, del canal o suport o de la interacci\u00f3 amb el target de la campanya.<\/p>\n
Actualment, el m\u00e0rqueting busca fer memorable i destacar una marca<\/b>, elevant-la per sobre del soroll ambient. La combinaci\u00f3 d'una campanya 1.0 amb usuaris\/es convertits\/des en prosumidors\/es que comparteixen a les seves xarxes socials l'experi\u00e8ncia amb fotos i v\u00eddeos \u00e9s exactament el punt fort del m\u00e0rqueting de guerrilla. La c\u00e0mera m\u00e9s popular del m\u00f3n \u00e9s un m\u00f2bil, centenars de fot\u00f2grafs\/es gallet f\u00e0cil<\/em> estan a la nostra disposici\u00f3, per primera vegada a la hist\u00f2ria tenim una ag\u00e8ncia de mitjans\u00a0gratu\u00efta\u00a0<\/strong>treballant per a nosaltres, 365 dies a l'any per tot el globus usant un canal i un llenguatge universal, el de la viralitat i la mobilitat d'un m\u00f3n globalitzat.<\/p>\n Hem de convertir els\/les consumidors\/es en ambaixadors\/es de la marca<\/b> per fer-la arribar als que no visiten f\u00edsicament les zones d'experimentaci\u00f3. Aix\u00ed aconseguirem la tan anhelada viralitat<\/b>. Como dec\u00edamos en el post anterior, el Marketing de Guerrilla conlleva una inversi\u00f3n m\u00ednima de dinero, pero recaba grandes resultados. Levinson aseveraba que lo importante no es el dinero invertido, […]<\/p>\n","protected":false},"author":9192203,"featured_media":335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_joinchat":[],"footnotes":""},"categories":[254,233,236],"tags":[],"class_list":["post-323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nuestro-blog","category-marketing","category-tendencias"],"acf":[],"author_meta":{"display_name":"Comunicaci\u00f3n Mainjobs","author_link":"https:\/\/projects.grupomainjobs.com\/ca\/author\/ainfantes\/"},"featured_img":"https:\/\/projects.grupomainjobs.com\/wp-content\/uploads\/2016\/08\/marketing-guerrilla-2-300x114.jpeg","coauthors":[],"tax_additional":{"categories":{"linked":["Blog<\/a>","Marketing<\/a>","Tendencias<\/a>"],"unlinked":["Blog<\/span>","Marketing<\/span>","Tendencias<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 10 anys ago","modified":"Updated 6 anys ago"},"absolute_dates":{"created":"Posted on agost 10, 2016","modified":"Updated on febrer 27, 2020"},"absolute_dates_time":{"created":"Posted on agost 10, 2016 12:54","modified":"Updated on febrer 27, 2020 09:41"},"featured_img_caption":"","series_order":"","_links":{"self":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/users\/9192203"}],"replies":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":1,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"predecessor-version":[{"id":8766,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/posts\/323\/revisions\/8766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/media\/335"}],"wp:attachment":[{"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projects.grupomainjobs.com\/ca\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Els\/les prosumidors\/es treballant per la marca<\/strong><\/h2>\n
\nPer\u00f2, com?
\n <\/p>\n\n
\n\u00c9s molt m\u00e9s senzill del que sembla. I podem tenir tots els beneficis del M\u00e0rqueting Emocional i de la Viralitat per poc pressupost. Tot s\u00f3n avantatges.
\n
\nSi vols ampliar els teus coneixements, emplena el\u00a0FORMULARI<\/a>\u00a0i us enviarem un White Paper amb m\u00e9s informaci\u00f3.<\/p>","protected":false},"excerpt":{"rendered":"